Small Business Management: A Planning Approach
Author Information
Joel Corman, Lori Pennel, Robert LussierProduct Details
ISBN: 9781426630569
Publish Date: 06/16/2008
Publisher: Atomic Dog
Number of pages: 368
Description
In today's demanding economic environment, starting a small business can be a daunting task. Research has shown that an effective business plan increases the chance that a new small business will be successful. Small Business Management: A Planning Approach, 3e provides students with the knowledge and skills they need to develop a business plan, how to implement it and how to control and evaluate their implementation. Concise yet comprehensive, this text can be completed in a one-semester course. Revisions to this Edition: * Revised chapter on Operations * Future Trends in Small Business * Updated chapter on Strategy * Updated sources of financing
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