Basic Marketing Research (3rd Edition)
Product Details
ISBN: 9780136037903
Publish Date: 09/12/2008
Publisher: Prentice Hall
Number of pages: 672
Description
Focusing on the interaction between marketing research decisions and marketing management decisions, Malhotra offers a highly contemporary review that enables readers to increase their SPSS and Excel skills.
The Early Phases of Marketing Research, Research Design Formulation, Data Collection, Analysis, and Reporting
A useful reference for marketing professionals who need to increase their market research skills.
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