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Strategy: A View From The Top (3rd Edition)
Author Information
Cornelis A De Kluyver, John A. PearceProduct Details
ISBN: 9780136041405Publish Date: 03/09/2008
Publisher: Prentice Hall
Number of pages: 304
Description
This text is a short, up-to-date, practitioner oriented guide to strategy formulation for the established executive.
This edition focuses on strategic “ecosystems,” global tectonics, formulating a base unit strategy, global strategy formulation, shaping the portfolio, and managing the portfolio.
This is intended for practicing executives getting ready to assume executive responsibilities.
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