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Business to Business Marketing
Author Information
Robert Vitale, Waldemar Pfoertsch, Joseph GiglieranoProduct Details
ISBN: 9780136058281Publish Date: 07/30/2010
Publisher: Prentice Hall
Number of pages: 552
Description
A foundation in business-to-business marketing that emphasizes the dynamics of the marketplace.
Written from a highly practical perspective, Business to Business Marketing aims to help readers with limited marketing experience understand the concepts in business-to-business marketing. Overall, this text emphasizes the dynamic realities of the marketplace while reinforcing the most important principles and practices that readers need to know.
Written from a highly practical perspective, Business to Business Marketing aims to help readers with limited marketing experience understand the concepts in business-to-business marketing. Overall, this text emphasizes the dynamic realities of the marketplace while reinforcing the most important principles and practices that readers need to know.
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