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Basic Marketing Research & Qualtrics Pkg (3rd Edition)

Product Details

ISBN: 9780137155934

Publish Date: 09/14/2008

Publisher: Prentice Hall

Number of pages: 672

Description

For undergraduate-level courses in Marketing Research.

With a hands-on, do-it-yourself approach, Malhotra offers a contemporary focus on decision making, illustrating the interaction between marketing research decisions and marketing management decisions.

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