Basic Marketing Research & Qualtrics Pkg (3rd Edition)
Product Details
ISBN: 9780137155934
Publish Date: 09/14/2008
Publisher: Prentice Hall
Number of pages: 672
Description
For undergraduate-level courses in Marketing Research.
With a hands-on, do-it-yourself approach, Malhotra offers a contemporary focus on decision making, illustrating the interaction between marketing research decisions and marketing management decisions.
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