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E-Commerce 2012 (8th Edition)
Author Information
Kenneth Laudon, Carol Guercio TraverProduct Details
ISBN: 9780138018818Publish Date: 11/26/2011
Publisher: Prentice Hall
Number of pages: 912
Description
This comprehensive, market-leading text emphasizes the three major driving forces behind e-commerce—technology change, business development, and social issues—to provide a coherent conceptual framework for understanding the field.
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