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Strategic Management: Concepts (12th Edition)
Product Details
ISBN: 9780136015697Publish Date: 03/09/2008
Publisher: Prentice Hall
Number of pages: 368
Description
KEY BENFIT: David’s Strategic Management offers a skills-oriented, practitioner perspective that has been updated with modern cases to reflect current research and strategy.
This text covers strategy formulation issues such as business ethics, global vs. domestic operations, vision/mission, matrix analysis, partnering, joint venturing, competitive analysis, and includes a brand new cohesion case on the Walt Disney Company.
For management professionals, small business owners and others involved in business.
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