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SELL (with Review Cards and Premium Web Site Printed Access Card)

Author Information

Thomas N. Ingram, Raymond W. LaForge, Ramon A. Avila, Charles H. Schwepker, Michael R. Williams

Product Details

ISBN: 9780538748759

Publish Date: 02/12/2010

Publisher: Cengage Learning

Number of pages: 352

Description

Created through a "student-tested, faculty-approved" review process with over 100 students and faculty, SELL is an engaging and accessible solution to accommodate the diverse lifestyles of today's learners. SELL employs a comprehensive coverage of contemporary professional selling in an interesting and challenging manner. Including relational consultative selling, the text is organized on a more contemporary relationship-selling process that the author team has tested in, and developed for, major selling organizations.

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