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Mass Communication Theory: Foundations, Ferment, and Future
Author Information
Stanley J. Baran, Dennis K. DavisProduct Details
ISBN: 9780495503637Publish Date: 02/21/2008
Publisher: Wadsworth Publishing
Number of pages: 373
Description
MASS COMMUNICATION THEORY: FOUNDATIONS, FERMENT, AND FUTURE, Fifth Edition, introduces you to current and classical mass communication theories and explains the media literacy movement in terms you can understand. Plus, this mass communication textbook helps you develop a better understanding of media theory so you can play a role in the media industry's future. Written in an accessible writing style, the text is designed to help you perform well on exams and succeed in the course.
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